The first thing customers do before making decisions is use a search engine to do research. With the majority of search traffic going through Google Search, you can safely bet that Google will be their first stop.
Search Engine Optimization is a key strategy to ensure your website is one of the first search results they find, and Search Engine Marketing is the ever-important service and focus for making it work to your advantage.
If your SEO is getting the job done, though, you should immediately turn to Pay Per Click Marketing (PPC) to get the most out of your advertising budget, drive clicks to your website, and increase your conversion rate.
SEO vs. PPC
The accessibility of internet marketing means that small companies and multinational corporations can compete in the digital space, but that also means more competition. Consumers and potential clients are bombarded with options, and some companies remain practically invisible as a result.
To get your website and company in front of the people searching for it, you need to employ SEO and PPC in your marketing strategy. In particular, a PPC Marketing strategy will go a long way to targeting specific search phrases and achieving a higher conversion rate.
What Is SEO?
SEO, or Search Engine Optimization, is the process in which a website’s content is scanned by a search engine and ranked according to how relevant that content is to keywords and search terms. By hosting more relevant content, your website can get more views by being closer to the top of a search result.
The limitation of such a strategy is that all of our competitors are doing the same thing. We can work on our content until we’re blue in the face, but the best way to ensure your website is delivered to the right people in searches is through Pay Per Click Marketing.
What Is PPC?
Pay Per Click Marketing allows you to choose the search terms most relevant to your company and website and put your ads in front of potential customers. When they search for those terms, the results are presented if your keywords match, and if they click your ad or search result, you pay a small fee to Google.
This strategy is laser-targeted, making it faster for your customers to find you while maximizing your Search Engine Marketing budget. Instead of paying for impressions, you only pay if the customer clicks on your result, meaning you only pay for the results you are getting.
How We Optimize Your Search Engine Marketing
We work with you to build the Pay Per Click Marketing campaigns that elevate your business and convert views into sales. Working with us means creating ground-up campaigns that grab your customers’ attention, allowing you to convert them into sales faster, more consistently.
Where to Start
We begin by explaining Pay Per Click Marketing and clarifying specific goals you have for your campaigns. If you want to get 100 or 10,000 clicks a month, we can make that happen. Setting clear goals both for your results and budget use means maximizing every ad dollar spent.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017, meaning if you aren’t one of those advertisers, you are already missing out, and possibly falling behind.
Once we have the right information about your Pay Per Click Marketing goals, we get to the details of your campaigns. Do you want to focus your budget on search, with a little left over for display ads and social ads? All Pay Per Click Marketing formats are on the table, and we can help you optimize your campaigns for every single one.
Display ads will show up on the side of a webpage relevant to your search, and social ads will target the users who fit the optimal customer profile for your company. We also offer strategies for Google Shopping, In-Stream, Gmail Sponsored, Local Services, and Amazon PPC ads.
Keep It Going
Just because your campaign is running doesn’t mean the battle is won. We work with you to monitor, assess, and then enhance the effectiveness of your Search Engine Marketing. Lowering your cost-per-click (CPC), increasing your conversion rate, and focusing on specific long-tail keywords allows us to give your company constant improvement.
We use data and analytics at the most specific levels to help you scale up your campaigns and maximize their impact. Our team puts your website and company in front of thousands of customer impressions and makes sure those impressions are generating clicks that turn into sales.
Let’s Get Started
We’re ready to take your campaigns to the next level, harnessing the power of Pay Per Click Marketing to drive customers to your website and Search Engine Optimization to keep them there when they get to your landing page.
Don’t hesitate to get in touch and let us show you what we can do!
How It All Works
Pay Per Click Marketing works by assigning values to search terms and keywords based on their search volume, competition level, and difficulty level. The more popular terms will cost more per click, while using niche terms and specific long-tail keywords ensure that your specific audience gets the right search results, and you pay less per click.
Based on your preset budget, the campaign will make bids on your behalf for those terms, and the more you are willing to pay, the better your results in the customer’s search. The problem we solve is finding the balance between bids and cost, getting the best value for your money.
We also do a PPC audit to ensure your keywords are relevant to your target demographics, receive high click-through rates (CTRs), and drive prospective clients to an SEO-optimized landing page.
All of these elements will help Google rank your campaigns better, lowering your cost-per-click, and boost your ad position. We work on your campaign to increase its Quality Score and achieve the results you’re looking for.
We do technical reviews and manage your PPC campaigns so that you don’t have to. We take care of all the technical work, auditing, and changes while delivering updates and changes so you can stay in the loop.
As we continue to optimize your campaigns, your PPC management costs will be reduced. When we lower your CPC and find the keywords that work for you, each dollar spent brings more clicks at a lower cost.
Like an athlete refining their technique with practice, your campaigns will get better with time until they are running like a well-oiled machine. The result is a more effective, cost-efficient Pay Per Click Marketing and Search Engine Optimization strategy that works for you and your business.